Inefficient subjects in your email messages can hurt a campaign that took weeks of planning and knock you out.
The subject is the first thing your recipient sees. If it is bad, it’s all he’ll see. Apply time and effort to write a good subject.
First we have to remember that the purpose of the subject line of the email marketing is to draw attention and arouse the reader’s interest, so that it opens your message. For this to happen, we will give some tips here for you to issues relevant to their campaigns:
Some words have a negative weight before the anti-spam filters and hardly their campaigns reach the recipients’ inboxes. Avoid using phrases such as “Promotion”, “Free”, “Money” and “Work at home”
Try to understand what is the need of your audience and delivered what he wants to receive.
Avoid very long subject lines and full of information. Be direct and objective. Get to the point!
“Fun Caracters” may also fall well in the subject line.
Create unique benefits. Offer them exclusive benefits, that they could not find anywhere else. To adopt such an approach, abuse contests, raffles, discounted and backstage.
Let your personal business. Use the pronoun “you” to develop a personal relationship with your recipient. Let your contacts feel as if you were speaking directly to them by email.
Create a sense of urgency in your subject. Go back to those old rules of marketing. They work.
Suggested subjects used by some companies:
Graduate in CompanyName | Last day for you to make your registration!
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