You have created or want to create your virtual store / site, you must disclose to have the financial return, this post will help you in the estimation of visitors and clicks on Google Adwords and Facebook Ads.

Google Adwords

Sponsored Links: Sponsored links are positioned at strategic locations, in search results, price comparators or social media, and are directed by keywords or profiles and you only pay for clicks you receive in your ads.

Remarketing: With remarketing, you can show ads to people who have visited your website, they used their mobile application or provide your e-mail. When people leave your website without buying something, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the Web, use mobile apps or search on Google.

Google Shopping: The search results on Google Shopping are generated based on announcements of product list. Consumers can compare products and buy directly on their website or at your local store.

The shopping ads use the data of their products (not keywords) in your Google Merchant Center to determine how and where to show your ads. The products of data you send by Google Merchant Center contains details of the products that your company sells. We will use these details when we match the search a user to your ads, ensuring that the most relevant products are displayed.

You manage your shopping ads in AdWords using Shopping campaigns, a simple and flexible way to organize and promote your inventory Google Merchant Center products to Google AdWords.

You only pay for clicks you receive in your ads.

Facebook Ads

With Facebook Ads, you can create targeted ads to reach diverse audiences and achieve their business goals. You only pay for clicks you receive in your ads.

More than 1.4 billion people use Facebook to connect to what is important to them, and more than 900 million access the site every day. When serving Listing Facebook, you choose your audiences based on location, age, interests and more.
With Facebook Ads, you choose the type of people you want to reach and we display your ads to them. This makes your ad more interesting for people who see it, producing concrete results for you.

Estimation example Google Adwords and Facebook Ads

Lance $ 0.02 per click (this will depend on your competitors and the minimum bid google ads and Facebook ads)

If your monthly budget is of $ 300,00 your daily budget is $ 10.00 ($ 10.00 x 30 days). If the average cost to stay at $ 0.20, with the daily value of $ 10.00, you will have the chance to have 50 (ad clicks) new business opportunities a day to your business.

The more you invest more will return to the ads.

If your company earned $ 100 thousand per month and you invest 50% would be 50 thousand reais ads, your daily budget will be $ 1,666.66 ($ 1,666.66 x 30 days). If the average cost to stay at $ 0.20, with the daily value of $ 1,666.66, you will have the chance of having 8,333 (ad clicks).

Imagine that 50% of clicks are return. If you have a shop and you possesses products with an average value of $ 100.00 and 4,166 (50%) buy the product, you will sell $ 416.600.00 you had 733.19% Return on Investment (ROI).

Learn how to estimate the results of bids simulators on Google Adwords, go to:
https://support.google.com/adwords/answer/2470105

Learn how to estimate bids for Facebook Ads, please visit:
https://www.facebook.com/business/help/168775039848975

Learn how to estimate how many people are in your target audience facebook ads, visit:
https://www.facebook.com/business/help/204588189578293

Check out the campaign management service MFORMULA to adwords and facebook google ads, visit:
http://www.mformula.net/products.php?cat_id=4&subcat_id=100&pcat_id=50

Learn how to calculate ROI, visit:
https://financial-calculators.com/roi-calculator

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Create website for business, desktop version, tablet and smarphone, visit:
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