The success on Facebook is measured in terms of ROI – Return On Investment. It is important to spend some money on the ads, the goal is to gain the maximum return for every penny deposited there. And after getting a positive ROI, invest everything you can, or as they say, put all the meat for roasting.
Another measure that is directly related to ROI is the CTR – click through rate. If we can create ads with high CTR, this will have two effects. On the one hand Facebook gives more airtime to the ad and clicks on the other lower price (CPC). So the 5 tips that follow are related to achieve a good CTR, lower CPC and increase ROI. If we succeed, we will be making money!
1) quality images
Probably the most important element to raise the CTR is the image of our ad. Do not just grab the image of the product that will sell, just like it is on the web. Take this image and make an important crop with more detail, in a ratio of 1200×444. Then reduce to 100 × 80 pixels, possibly apply a sharpen, and save with the best possible quality. The background is white Facebook, use colors that contrast. You can always experiment with different formats and analyze the results, but overall this is what best fits your ads to be created.
2) Indicate the price in the text
Indicate the price in the text, or even the title of the ad, it will not increase the CTR. But you can increase ROI, because even though there are fewer people click on the ad, will have prepared to spend money. If your budget is limited and you want to get the maximum return on each click, put the price in the ad.
3) Choose the target audience
With Facebook we can choose who will see our ad. Since the country, gender and age, to the personal tastes of each person. Facebook allows filtering quite the target audience, and so radically increase CTR and sales. Start by selling products from a niche market to people who have shown interest in this niche. Admittedly, it may sell ringtones everyone, but can also sell ringtones Madonna Madonna fans only.
4) CPM or CPC?
When we can pay for an ad views (CPM) or clicks (CPC) that ad. The goal is always to find the cheapest clicks. When making an offer CPC always know what is the maximum price you will pay per click. On the other hand, if we use the CPM case, the CTR of our ad will be decisive. Ie, the more clicks generate ad views in 1000, the cheaper it gets per click. The ideal is to test both methods and cancel that has the highest CPC.
5) Changes in ads
As already noticed there are many variables at play to get the most profit with Facebook ads. What you should do is to create many copies of each ad, with slight differences. Test different images with the same text, different bonds with the same image, with or without price, CPM or CPC, different “landing pages” and all you can remember. Then keep those resulting in higher ROI and cancel others.