The stores are evolving, we increasingly competitive in the online market and consumers are becoming more demanding. With this scenario the little details start to make a big difference in the fight to improve the results of your online store and increase your profitability.
Accordingly, after several studies and analyzes, especially of the biggest players in the U.S. market, following a series of practical tips for you to increase the conversion rate of your online store and therefore your return on investment (ROI). Before we begin it is important to emphasize that there is no point applying the tips in practice if you can not measure the results of this application, it is therefore essential to have a tool like Google Analytics properly installed and configured for this to be possible.
Learn how to set up google analytics in your store, please visit:
1. Establishing a good after-sales
Most customers of e-commerce is only one online purchase. This situation develops because the user did not have a good shopping experience. Companies investing in post-sales e-commerce tend to have loyal customers and frequent, because it establishes a commodity by purchasing online, which enables to purchase products without having to leave the tranquility of home.
2. Creating loyal customers
Since the experience of delivery and post sale are quality and meet customer expectations, you frequent customers win. These customers are much cheaper, in view of acquiring a sale than new customers because loyal customer, who has already made a purchase in their online store, it will not click on a link to access their paid store since he knows the address of its virtual store.
Also, with the knowledge of the buying habits of a customer, you have the possibility to send e-mails offering him exactly what he likes and if the habit of buying products includes recurring, you can know when the product is running out and provide replacement.
Tools for Disclosure
For disclosure, you should invest in Marketing Ecommerce see some important options:
3. Paid Search (sponsored links)
Basically allows the purchase of keywords in search sites, or if you sell tennis racquet you can buy the word “tennis-racket-to” to redirect the results of this search for your site.
For more information, visit: http://www.mformula.com.br/business_products.php?cat_id=4&subcat_id=100
4. Email Marketing
You can also use the so-called E-mail Marketing, shooting campaigns by e-mail to your customers and developing strategies increasingly customized indication purchase.
For more information, visit: http://www.mformula.com.br/products.php?cat_id=4&subcat_id=96&pcat_id=33
Note: The MFORMULA offers to customers the system of sending E-mail Marketing with a limit of up to 5,000 emails per month at no cost / free.
5. Social Networks
It is also important to create and develop relationships with their customers through social networks such as Facebook and Twitter, to increase and spread their brand and their products to their customers.
For more information, visit: http://faq.mformula.com.br/category/148/redes-sociais.html
Besides these options, one very important strategy for disclosure is store optimization for site search, called SEO (Search Engine Optimization). This is a procedure in the medium and long term, it takes 6-9 months to bear fruit result. We suggest that retailers seek consulting companies specializing in SEO.
The e-commerce platform of SEO MFORMULA already has installed without additional charge, check the email instructions, resources and benefits plans and services.
Challenges of the Brazilian e-commerce
At the current e-commerce, the great frontier to be conquered and can establish a higher level of conversion and improve sales index of every person who enters your site. Thus, some important features are:
7. Good product photos
Possess good pictures of products on e-commerce is crucial for the client to get to know your product and decide to buy it. Therefore, it is essential that they are professionals and are a good treatment, because as the image of the product is a decision criterion when buying.
8. Recommend the right products.
Ie state to purchase the best products on the customer’s preference.
9. Using the System Recovery Cart
Through this system, and with access to user data, you can find out why the purchase was not converted, by contacting the customer reaches the end of the buying process puts a product into your cart and end up not converting.
You also have the option of sending an e-mail making a special offer to encourage the purchase is made.
For more information, visit: http://faq.mformula.com.br/category/61/pendente-carrinho-de-compra-clientes.html
10. Every opportunity
Actually, electronic commerce is a powerful tool and a great business opportunity. However, it requires dedication, hard work and investment.
Currently, Brazil has nearly 80 million Internet users, of which 14% buy online purchase and perform in a scenario very close in ecommerce national, all other users who have not made a purchase in e-commerce, will perform. See data on the growth of e-commerce in Brazil in 2013/2014.
So if you find your niche, develop a good sales planning and use the platform MFORMULA, you will have a successful web store.